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Programmatic & Creative: Deliver Engaging Content in 6 Steps
Why must you marry programmatic and creative together?
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Admedo recognised as innovative entrepreneurs at the forefront of “MAdTech”
Fresh Business Thinking, online resource for business owners, directors and entrepreneurs has partnered with KPMG to select the top one hundred scale-up businesses that are reinventing advertising and...
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Why HTML5 Has the Programmatic X Factor
HTML5 effectively allows advertisers to build a microsite within a banner ad thanks to the interactive online ad experience which is created. The demise of Flash ads over the past few years has given...
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Programmatic Advertising 101
Programmatic advertising is a powerful, full-funnel digital marketing channel. As a marketer, you’re interested in meeting your marketing objectives and understanding how new marketing channels can...
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4 Reasons why you should implement Dynamic Creative in your programmatic...
Dynamic Creative is changing the way that ads are designed and delivered to prospecting and existing customers. Essentially it is creative that auto-generates and optimises in real-time using dynamic...
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Not using programmatic? Here’s why you should be
In a nutshell, programmatic advertising enables you to deliver online advertising with greater efficiency and more precise targeting, to a wider audience. Two key areas that as a marketer you will want...
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Real Time Bidding Explained
RTB has given new life to traditional display advertising. It uses many layers of data to target ads in real time with unprecedented accuracy. The platform processes hundreds of thousands of ad...
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