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Real Time Bidding Explained
RTB has given new life to traditional display advertising. It uses many layers of data to target ads in real time with unprecedented accuracy. The platform processes hundreds of thousands of ad...
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Not using programmatic? Here’s why you should be
In a nutshell, programmatic advertising enables you to deliver online advertising with greater efficiency and more precise targeting, to a wider audience. Two key areas that as a marketer you will want...
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4 Reasons why you should implement Dynamic Creative in your programmatic...
Dynamic Creative is changing the way that ads are designed and delivered to prospecting and existing customers. Essentially it is creative that auto-generates and optimises in real-time using dynamic...
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Programmatic Advertising 101
Programmatic advertising is a powerful, full-funnel digital marketing channel. As a marketer, you’re interested in meeting your marketing objectives and understanding how new marketing channels can...
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Why HTML5 Has the Programmatic X Factor
HTML5 effectively allows advertisers to build a microsite within a banner ad thanks to the interactive online ad experience which is created. The demise of Flash ads over the past few years has given...
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Admedo recognised as innovative entrepreneurs at the forefront of “MAdTech”
Fresh Business Thinking, online resource for business owners, directors and entrepreneurs has partnered with KPMG to select the top one hundred scale-up businesses that are reinventing advertising and...
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Programmatic & Creative: Deliver Engaging Content in 6 Steps
Why must you marry programmatic and creative together?
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Admedo shortlisted in the Performance Marketing Awards
We're delighted to announce that Admedo and our work with recruitment giant, Monster has been shortlisted in the Performance Marketing Awards in the category, Most Effective use of Programmatic.
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Facing up to advertising fails
If you type into your search engine “advertising fails” you will come across some of the most ill-timed, poorly placed and downright unfortunate advertising misplacements. It’s generally with...
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Can programmatic solve the University (marketing) Challenge?
Total undergraduate full-time applications for September 2017 are down by 5% compared to this point in 2016. A drop of 7% in the number of EU applications, 23% in the number of nursing applications, a...
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5 ways to break through the Google, Facebook and WPP hegemony
by Khalil Ibrahimi, UK Managing Director at Admedo
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A 2016 Digital Industry Throwback
2016 is drawing to a close, and it’s certainly been an eventful year – and not just in the world of ad tech and digital. We’ve listed a few of our most memorable moments, industry game changers and...
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Why Marketers Should Be Harnessing Full-Funnel Programmatic
According to eMarketer predications, 70% of all digital display ad spend in the UK will be through programmatic pipes in 2016. Marketers are clearly turning their attention to programmatic...
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Programmatic prospecting for retail: what you're missing out on
Long has the legend endured that programmatic advertising = direct response = retargeting, i.e. when it comes to customers, programmatic can’t do more than help you grab the low hanging fruit.
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The Transparent Marketer: a radical approach to customer privacy
The shift had to happen at some point; we’re entering the post-cookie age. But what does that mean for your relationship with the people who buy your products and services?
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Choose the cheeseburger, not the cow: why SMEs need DSP customisation
If you're shopping for a DSP, you could be forgiven for feeling as though you got yourself lost at a farmyard; it’s messy, it's noisy, and the smell of shit is everywhere.
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Article: We're still at the top of the programmatic OOH hype cycle
Nick Moutter, CEO at Admedo asks what needs to happen before the new promised era of Programmatic OOH arrives...
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